Ferrari S.p.A., an Italian luxury sports car manufacturer based in Maranello, Italy.
Hosted at a private room inside the Straits Clan, clients and media were treated to the new sweet life, La Nuova Dolce Vita for a Ferrari Roma test drive event. Custom Mask Holders were given out to guests at the event.
Each of the corporate gift had Ferrari's signature prancing horse logo debossed on the front of the leather Mask Holders.
Under Ferrari's special request, these corporate gifts were made using the same leathers that is used to upholster their very car seats to literally give their guest a piece of the Ferrari super car.
With the guidance of our craftsman, each guest was given a chance to experienced an interactive on site leather hand stitching workshop activity so guests could not only bring home the experience of driving a super car but also what goes behind the scene of leather crafting.
Along with our live personalisation counter, guests could also get to personalise the Mask Holders with their name or initials on the spot.
Separately, Ferrari engaged Rever to commission an exclusive batch of valet trays for their showroom as display accessories. Each valet tray is handcrafted with Ferrari's signature car interior leather, and finished with Ferrari's prancing horse emblem.