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Article: Why Preorder • Crafting with Intent

Why Preorder • Crafting with Intent

Hello! I hope you’re having a great start to the week. With the release of our new Rubin & Daley preorder, I wanted to take a moment to share how we’ve fine-tuned the way we create your REVER pieces over the years.

If you’ve been with us for a while, you might’ve noticed we’ve shifted to a made-to-order system. It’s been such a game-changer—it allows us to focus on pieces you truly love, reduce leather waste, and keep our prices more accessible.
 
It also means we take our time before introducing preorders, so thank you for your patience. We hope you’ve managed to get the Rubin and Daleys you requested this time around!
In an industry where overproduction is the norm, we’re really proud to say we’ve never had to write off a single REVER piece. Every item we’ve made has found a home to be loved and cherished—a small win that feels big to us.
 
With the holidays just around the corner, we’ve been reflecting on the joy of thoughtful gifting. Whether it’s for someone special or a little treat for yourself, we hope our personalised pieces bring a bit of warmth and magic to your season.
Thank you for being part of our journey—it truly means the world to us.
 
Till next time, 🤍
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